BEEAH Group: Building an Integrated Waste Management Model Using Digital Solutions for MENA Region
| Case Code: BSTR661 Case Length: 15 Pages Period: 2017-2023 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization : BEEAH Group Industry : Environment & Waste Management Services Countries : United Arab Emirates Themes: Sustainability, Brand Strategy, Environmental Sustainability,Restructuring |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On April 12, 2023, Beeah Group (Beeah), a recycling and waste management company based in Sharjah, became the first business working in the area of sustainability to join the UAE International Investors Council, a coalition of major Emirati public-private partnership companies that had successfully established a significant presence in international markets. The inclusion of Beeah (the Arabic word for environment) in the council was an indication of the increased attention the UAE was paying to sustainable business practices and green projects. As a council member, Beeah would focus on international business ventures and cooperative alliances that were tackling environmental issues and advancing sustainability..
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